PRESS RELEASE
FOR IMMEDIATE RELEASE
May 16, 2025
Pisenti & Brinker to Become Sorren: A Stronger Firm for a Stronger North Bay Business Community
[Santa Rosa, California] — Pisenti & Brinker, a trusted name in Sonoma County since 1965, is proud to announce
that it will officially become Sorren this May.
Sorren is a brand new, Top 50 accounting & advisory firm that was created by leaders from respected, like-minded
firms from across the country who saw the opportunity to build something better: a national firm rooted in local
values, designed to better serve growing businesses and evolving industries.
“Our local business community is growing more sophisticated and facing more complex challenges,” said Josh Tyree,
President of Sorren. “By coming together as Sorren, we’re strengthening our ability to meet those challenges with
deeper expertise, expanded services, and smarter solutions — all while staying rooted here in the North Bay.”
With more than 1,000 professionals across 20 offices nationwide, Sorren combines the reach and resources of a
national firm with the relationships and responsiveness of a local one. Local businesses will benefit from:
• Broader experience from a united team, including specialties such as Valuations, Transaction Advisory,
Litigation & Forensic Accounting, and Family Office Services.
• Access to national-level talent and insights without losing the care and understanding that only a local team
can provide.
• Greater investment in innovation, technology, and tools that help clients make better decisions, faster.
• A stronger platform for collaboration, enabling North Bay Area businesses to tap into resources and
relationships across the country and around the globe.
The name Sorren blends the meanings of “master of craft” and “coming together as one” — a reflection of the shared
values and collaborative spirit that brought these firms together.
“We’ve always been proud to support our business community. Now, we’re even better equipped to help it thrive,”
said Joshua Moore, Office Partner-In-Charge. “This isn’t just about growth for growth’s sake – it’s about combining
our strengths to deliver smarter solutions, deeper insights, and more strategic guidance, all without sacrificing the
local relationships and personal service that our firm is built upon. Businesses today need more than compliance —
they need strategy, insight, and a forward-looking partner. With Sorren, we’re doubling down on our ability to bring
that to the table, while continuing to serve our community with the same care and commitment we always have.”
Pisenti & Brinker is one of the North San Francisco Bay’s largest and oldest local certified public accounting firms. Our
firm includes six partners and approximately 90 staff located in our offices in Santa Rosa and Petaluma. Our clients vary
in size and pursuit, but what they have in common is trust in our ability to be a solid partner capable of delivering the
highest level of client service in a careful, confident, and professional manner.
For more information, please contact Josh Moore, Partner for Pisenti & Brinker, at jmoore@pbllp.com or 707.542.3343

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